The Global Trade Distribution Processes of marks and spencer Essay

The Global Trade Distribution Processes of marks and spencer - Essay Example It has 766 stores in the UK in major shopping centres, airports, railway stations, retail parks and service stations (Brook Intelligence Centre, 2013). The company has a huge presence in the international market and has stores in Europe, Asia and the Middle East. M&S sells through different channels including in store ordering, telephone, home catalogue and online. Operating Segments The company specialises in various forms of trade. First, the company sells home products, clothing as well as food that are sourced from over 2000 suppliers from different parts of the world. (Brook Intelligence Centre, 2013) The entity is also the leading retailer in lingerie, women wear, and its market share has grown rapidly in all other market segments. The company aims to become a multi channel retailer will various sources of revenue ranging from mobile to internet channels in the UK and across the global market. The company also offers financial services through the M&S Bank that was started in 2 012 including loans, travel, cards, insurance, savings and investments (Brook Intelligence Centre, 2013). Shop Formats The company’s outlets are designed in an attractive way and since they are spacious, the shopping experience is simply amazing. There are core shops that include M&S Food Halls and a collection of the company’s clothing line. ... Finally, M&S Simply Foods supply groceries and home ware (Brook Intelligence Centre, 2013). Company’s Global Trade Strategy The company came up with a three-year strategy in November 2010 to change the company from a conventional retailer into a global multi- channel retailer. The first phase of the plan was from 2010 to 2013 that focuses on the UK market (Brook Intelligence Centre, 2013). The second phase focused towards developing the company’s presence in the international market. In November 2010, the company set out to increase its revenue by ?1.5billion to ?2.5billion over the next three years (Brook Intelligence Centre, 2013). However, due to the decline in the economic environment, the company expects to achieve a decline in revenues (Brook Intelligence Centre, 2013). Focus on the UK As earlier explained the company’s plan for 2010-2013 focused on business in the UK. This involves enhancing the brand name in its areas of operation. Branding takes centre s tage of all advertising campaigns. Owing to the fact that the market is becoming increasingly competitive, the brand is meant to draw attention to the value and quality offered in their product. The women swear sector has been underperforming as shown in the SWOT analysis discussed later in the paper. The company has come up with new store designs at the end of 2013. With regards to the food section, the company mainly focuses on freshness, convenience and freshness. In 2012, M&S started working on delivering a better shopping experience for their customers through the new store layouts (Brook Intelligence Centre, 2013). The new store designs offer improved navigation and better brand differentiation. The stores have been designed according to local demographics. Multi-Channel The company aims at

Interpersonal Conflict Essay Example | Topics and Well Written Essays - 750 words

Interpersonal Conflict - Essay Example The problem was that there were misunderstandings and miscommunications because she made a conclusion on her initial observations and she did not even give us time to explain our side. I was already trying to say something but she kept on going about how wrong our actions were and we were not supposed to be listening to other people's conversation. I was quiet but inside I was bursting to tell her about how wrong she was regarding her assumption and that she, too, were listening to other people's conversation. After our talk—or rather, after my friend and I listened and she said things—I felt annoyed with her because it was useless having that talk if she was the only one talking. She was being sensitive and insensitive at the same time. Also, she was not understanding the situation because she was just letting her emotions mix up with her logic. She was not being rational. Â  I think in her perspective she was seeing that we were obviously listening to her and that we were laughing at her. Also, since she heard only bits of the conversation, maybe she started sowing what data she had and then made a conclusion that were laughing at her because she was wrong. At the same time, I think she felt that maybe she needed to have a strong personality while she was talking to us so that we will not think that she was just some person we can laugh at. I think she thinks that she was telling us the right things and that we were very sorry that was why we were quiet.... Also, since she heard only bits of the conversation, maybe she started sowing what data she had and then made a conclusion that were laughing at her because she was wrong. At the same time, I think she felt that maybe she needed to have a strong personality while she was talking to us so that we will not think that she was just some person we can laugh at. I guess for her, the problem was that we were judgmental and disrespectful. I think the misunderstanding was caused by our youth and our inability to know when to make side comments and when not to. During the time that we were trying to settle the situation, since my friend and I were quiet, I think she thinks that she was telling us the right things and that we were very sorry that was why we were quiet. Personally, by comparing the two perspectives, I noticed that the issue was very simple to control and that it was easily fixed if we were able to do some things—both on my side and the girl's. Things like, if only my frie nd and I kept our voice down it would not have happened or if we just did not mind her it would not have started. At the same time, my friend and I should have been more assertive instead of just being quiet. On the other hand, she should have been more sensitive to let us explain our side. In other words, both parties had a fault, we were just too stubborn and too blinded by our own feelings to rationalize the situation and deal with it as smartly and as calmly as we could. Now that I am fully aware of the perspectives from both sides, I think if I were to remake that situation when we were trying to resolve the conflict it would sound like this: Me: Hey, you think we should talk to her? Friend: Yeah, I think we